Animated short film
Animated short film: "Hooked" by LightWave artist...Ben Cooper
* Fishing for attention:
One such labor of love is Hooked, a charming, light-hearted animated short about a feisty but determined little fish named Breamy who’s swimming merrily along looking for something good to eat. When he comes upon an appetizing worm, to his chagrin, it’s attached to a metal hook.
After several attempts to pull the worm off, he decides to outsmart the annoying hook by attaching a shiny metal object—a diamond ring he found on the sea floor—and watches with satisfaction as the hook rises to the surface. But the strategy backfires—as the short film’s surprise ending reveals.
This innovative, original animated short did its job, garnering industry attention and recognition for the up-and-coming South African studio. In 2011, Hooked was showcased by invitation at many high-profile film festivals, including the Toronto International Film Festival, The Nantucket Film Festival in New York, and The Golden Panda Film Festival in China.
* Raising the quality benchmark:
Hooked also drew attention to LightWave, which was largely used to create the animated short. While other 3D animation software and plug-ins were used as well, LightWave shouldered all the lighting, shadows, texturing, rendering, and other demanding tasks “Hooked” required.
“We produced Hooked to show the world the caliber of work we’re capable of doing. And with every ‘passion project’ we do, we want to push ourselves technically and creatively, and continually raise the bar on the quality we achieve,” said Ben Cooper, the Lighting and Technical Director on Hooked, as well as for Character Matters Animation Studios.
While Hooked was only three-minutes long, the credit list was considerable including Chris Schoultz, Character Matters’ owner and founder serving as Hooked’s producer; Lynton Levengood, the Character Matters texture lead responsible for the story art; and Friedl Jooste, the writer/director of Hooked and lead animator, developed the story concept.
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For more video at: https://www.youtube.com/channel/UCavEZAV4hojLgDLZmH-nodA
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